One of the topics in REV’s Circle curriculum focuses on sustainable branding. Brand is a pretty nebulous topic for many of those outside of the marketing field; and even for some of us who work in it daily. If you focus on meeting production goals, managing facility efficiency, or hiring and training staff, sustainable branding is probably not something that keeps you up at night.
But here’s why you should care.
Is the California drought impacting only Californians? Unfortunately not. The lack of water in California is just a drop in this red ocean. Colorado has been heavily affected by climate change and the consequences of California’s drought.
While recycling and composting is still a challenge in some regions, more and more municipalities are becoming motivated to improve their recycling rates with the help of advanced waste reduction technologies such as organic waste pulpers. These new technologies have the advantage of offering even safer treatment and disposal options and providing new sources of renewable energy.
Bill Hewlett, co-founder of Hewlett-Packard, once said, “You cannot manage what you cannot measure; and what gets measured gets done.” Hewlett’s words resonate when thinking about embedding sustainability into your organization. Here’s how Bill’s famous mantra applies to sustainability. The result: measuring progress through clearly defined metrics demonstrates impact, effectiveness and value.
The climate change debate continues to raise concerns among individuals, communities, and organizations in California, and a number of questions remain unanswered especially in counties seriously impacted by drought.
Sustainability is about more than energy, but energy is often a gateway to deeper transformation. People have to change the way they use buildings; there needs to be behavior change. To help facilitate this change, I needed to expand my voice; extend beyond the systems and work in a different way with clients.
So the question for us all is whether the Climate Movement can accelerate its growth rapidly enough to catch up and overtake the escalating reality of Climate Disruption in time to prevent massive irreparable damage to human civilization.
