Sustainability Circles a New Option to Catapult SMEs

Iowa State Bank president sees potential in going green to change entire business model
Originally published in Axiom News

A new approach is available to support small- to medium-sized enterprises (SMEs) to get ahead of the curve, save money, help the environment and gain new market share.

The Fowler Center for Sustainable Value, an arm of Case Western Reserve University’s Weatherhead School of Management , is launching the first Ohio sustainability circle consulting project this month.

Video: Profits for SMEs

This clever video spells out why sustainability practices make good business sense for small to mid-sized enterprises.

Video: Ray Anderson—The Business Logic fo Sustainability

Ray Anderson was the Founder of Interface, Inc. and author of Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model and Confessions of a Radical Industrialist: Profits, People, Purpose: Doing Business by Respecting the Earth.

In these 2 videos, Anderson discusses the Business Logic of Sustainability.