Consumers Prefer Sustainable Brands: A 5-Step Plan with Benefits
In this article from Common Ground Magazine, REV Sustainability Circle coach Bryce Gerritsen shares his insights on how best to create a successful sustainability action plan.
In this article from Common Ground Magazine, REV Sustainability Circle coach Bryce Gerritsen shares his insights on how best to create a successful sustainability action plan.
REV invites you to check out a free online event in which REV CEO Elliot Hoffman is featured: “The Conscious Business Blueprint” airing April 11 – April 30. This interview series, crafted by Kirsten Liegmann, features over 20 of the best thinkers, strategists and leaders in the fields of business, leadership, sustainability and consciousness.
When the City of Emeryville was developing our Sustainability Action Plan, one of the major issues we looked into was the climate resilience of the city street trees. The idea was spurred by Ruth Akins, one of the City Council members, who was interested in whether specific tree species were better at sequestering carbon than others.
My wife Gail and I were camping for a few days about three hours north of San Francisco on the coast, overlooking the forest and the Pacific. As we were talking I happened to be holding one of those little red plastic stirrers that you often find in a hotel or anyplace serving drinks — a bar, a coffee joint. Gail asked a very simple question: “where did that little red stirrer come from?” What ensued has become one of my personal favorite stories that exemplifies the extraordinary waste in our society and is an example of our company’s collective thinking around sustainability.
Receiving a business award has long been considered valuable for business owners, partners, employees and investors. But pursuing and receiving sustainability awards is a newer trend in recent years. Applying for and winning a sustainability award makes a statement that your organization doesn’t just stand for excellence, it stands for doing the right thing and making a positive impact.