Five Reasons Why Entrepreneurs Should Care About Sustainability

As members of Hera Hub, a co-working space for women entrepreneurs, most of us are doing business on a relatively small scale compared to the Walmarts, Qualcomms, and Patagonias of this world. Incorporating sustainability into our business model and operations is often very low on our priority list and we may feel that it is something best left until later – when we have scaled up, when we are a more established business. I have learned though, that embedding sustainability into any size business early on will pay off significantly even in the short term.