Why a comprehensive approach to sustainability is critical for the drought

When most businesses or individuals talk about the drought in California, the focus is primarily on direct water conservation. Often what we may fail to appreciate is the complex relationship between water and the many other aspects of what we associate with sustainability, including energy, waste, and environmental and social well-being. When we consider how to respond to the severe water cutbacks recently mandated in California, we need to recognize that a more holistic approach to sustainability, beyond simple “water conservation,” will have a much more profound impact on the drought, immediately and into the future.