Entrepreneur Elliot Hoffman introduces REV, a company guiding businesses to sustainable practices that reach the bottom line and build a better world

SAN FRANCISCO – REV Co-founder and CEO, Elliot Hoffman, was a perfectly happy entrepreneur building the household brand name “Just Desserts” which he established in 1974, but his learnings and experience creating sustainable business practices proved too fruitful not to share. He realized that “businesses are the key to moving the world in a powerful, positive direction.” This is why he set out to build a movement to educate, share and empower this “new voice of business.”