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Entrepreneur Elliot Hoffman introduces REV, a company guiding businesses to sustainable practices that reach the bottom line and build a better world

SAN FRANCISCO – REV Co-founder and CEO, Elliot Hoffman, was a perfectly happy entrepreneur building the household brand name “Just Desserts” which he established in 1974, but his learnings and experience creating sustainable business practices proved too fruitful not to share. He realized that “businesses are the key to moving the world in a powerful, positive direction.” This is why he set out to build a movement to educate, share and empower this “new voice of business.”

True Market Solutions Changes Name to REV; Announces Energy-Saving Results From Customer Initiatives

As of today, March 2, 2015, San Francisco-based sustainability firm True Market Solutions will now be known as REV. The company chose the new name, REV, to underscore the critical importance of accelerating the growth sustainability in business strategy, and to reflect the growing momentum and impressive sustainability results being achieved by their customers.