So what’s the big deal with storytelling in sustainability?

Storytelling. An art form as old as the history of mankind. As one of the oldest methods for conveying experiences and historical events, storytelling has long been the sole asset for the purpose that it serves, but with a plethora of new media channels introduced over the last 100 years – the art form is getting lost in the white noise that makes up the modern day digital media landscape which is why authentic storytelling is crucial to inform consumers thoughtfully about sustainability initiatives.

Using the “Science of Story” to Accelerate Sustainable Change

Our human experience tells us that stories matter in how we make sense of the world, shape our ambitions, and define our progress. The power of storytelling is especially important during the holiday season as we reflect on our experiences and accomplishments over the past year. However stories do much more than just give us a warm fuzzy feeling at bedtime. In fact, a growing body of peer reviewed science conducted by neurological, behavioral, and social scientists demonstrates that telling and listening to stories causes a range of reactions, many of which can lead to positive change.