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It’s Time To “Do the Doing”

After years working at the local, state and national policy levels helping to prevent pollution, including the greenhouse gas pollution that is heating up our planet, I’ve now decided to help implement some of those same policy objectives in the private sector. This is why I recently joined REV.

A Modest Proposal to Ban Recycling

A recent New York Times Op-Ed confronted the economics of recycling, asserting that in spite of significant government and media efforts to extol the virtues of recycling, it basically doesn’t make much sense, neither economically nor environmentally. So why even attempt to recycle or compost at all? Let’s just get rid of those blue and green bins altogether.

The Rise of Eco-Friendly Golf Courses

Very few non-motorized sports come under fire as regularly as golf for their environmental impact especially due to the current California drought. What is sometimes overlooked is the amount of work golf is doing to ameliorate the effect it has on the environment, and in some cases even endeavoring to be a positive force in landscape management.

Why Sustainable Branding Matters and How to do it Right

One of the topics in REV’s Circle curriculum focuses on sustainable branding. Brand is a pretty nebulous topic for many of those outside of the marketing field; and even for some of us who work in it daily. If you focus on meeting production goals, managing facility efficiency, or hiring and training staff, sustainable branding is probably not something that keeps you up at night.

But here’s why you should care.

Why Metrics Matter for Sustainability

Bill Hewlett, co-founder of Hewlett-Packard, once said, “You cannot manage what you cannot measure; and what gets measured gets done.” Hewlett’s words resonate when thinking about embedding sustainability into your organization. Here’s how Bill’s famous mantra applies to sustainability. The result: measuring progress through clearly defined metrics demonstrates impact, effectiveness and value.