Dear Friends –

The election is obviously a shocking and disappointing turn of events for most, if not all of us at REV.  One of the first things I said to my wife Gail this morning was that I believe our work at REV — and that of others in the field — is now more important than ever. Our nation and our world, as we all know, are at a critical juncture in history, facing great threats and challenges like no other time. We have a critically important role to play, and we are just at the beginning. We do great work, achieve terrific results and it feels to me that all of us at REV are well aligned. I truly am grateful for all the wonderful people — our team, advisors, partners, investors, and customers — who have been attracted to REV and to our work.

I believe that it is vital that we in California — as the fifth largest economy on the planet — demonstrate to the world that we can do great things, that we can create that new world and economy that is unfolding — even within a nation rife with fear about the future. This is what Trump ran on — fear, scarcity and taking us backwards to an idea of America that fails to reflect the current rich diversity and opportunity in our nation.

No matter your role and relationship to REV specifically, I have little doubt that everyone reading this is committed to this “great” work of our time.  If Hillary were in, we’d have some wind at our backs. With Trump as President, we’ll likely face headwinds at the federal level with regard to sustainability, renewable energy, climate change, and environmental justice. However, even before yesterday most of the people and leaders I talk with have felt all along that the federal government is just too twisted up in partisan politics to be of much use. Well, that may likely be true in spades now.

Since our work is mainly focused in California, and there are plenty of other regions, states, cities, organizations and people around the country and world aligned with who we are and what we do, it’s now more important than ever that we work collaboratively and cooperatively in our work at REV while simultaneously building the massive movement of people and organizations on the journey with us.

Take a few deep breaths, hug your partner, lover, husband, wife, kid(s), parents and friends. And then let’s build on what we’ve created and demonstrate to the nation and world that by doing good work and accomplishing great things we can make that journey to a truly sustainable and flourishing world. That is my hope and commitment.

With Love and Gratitude,
Elliot Hoffman, CEO REV