As the founder and CEO of REV, I realized that if I cannot change my own behavior at home around my health and well-being, how can I possibly expect anyone else to change their behavior. So in May 2015, my wife Gail and I committed to change our diet and eating behavior in order live healthier lives, contribute to a healthier planet, and maybe set a small example for others.
The latest of RSF Social Finance’s magazine, RSF Quarterly, focuses on the connecting power of nature. The social enterprises showcased in this issue, including REV CEO Elliot Hoffman, catalyze environmental conservation by bringing together people who are passionate about preserving landscapes or preventing resource waste.
SAN FRANCISCO – REV Co-founder and CEO, Elliot Hoffman, was a perfectly happy entrepreneur building the household brand name “Just Desserts” which he established in 1974, but his learnings and experience creating sustainable business practices proved too fruitful not to share. He realized that “businesses are the key to moving the world in a powerful, positive direction.” This is why he set out to build a movement to educate, share and empower this “new voice of business.”
