Posty Cards, who recently completed a REV Sustainability Circle® in Kansas City, is profiled in this October 7th Greenability article for their outstanding sustainability efforts. They are a terrific example of how an ongoing commitment to embedded sustainability is good for business. Read about their energy saving initiatives and pioneering sustainability efforts.
One thing that needs to be looked after in contemporary business is that CSR should not only be used as a tool to generate money. It should more importantly address important issues like sustainable development so that it can put forward a helping hand in prolonging the life of the Earth.
Recently, the French national assembly voted unanimously to pass a legislation barring stores from throwing away food. France battles an epidemic of wasted food that has highlighted the divide between giant food firms and people who are struggling to eat. The legislation includes an education program about food waste that will be introduced in schools and businesses.
One of the topics in REV’s Circle curriculum focuses on sustainable branding. Brand is a pretty nebulous topic for many of those outside of the marketing field; and even for some of us who work in it daily. If you focus on meeting production goals, managing facility efficiency, or hiring and training staff, sustainable branding is probably not something that keeps you up at night.
But here’s why you should care.
Is the California drought impacting only Californians? Unfortunately not. The lack of water in California is just a drop in this red ocean. Colorado has been heavily affected by climate change and the consequences of California’s drought.
