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Five Reasons Why Entrepreneurs Should Care About Sustainability

As members of Hera Hub, a co-working space for women entrepreneurs, most of us are doing business on a relatively small scale compared to the Walmarts, Qualcomms, and Patagonias of this world. Incorporating sustainability into our business model and operations is often very low on our priority list and we may feel that it is something best left until later – when we have scaled up, when we are a more established business. I have learned though, that embedding sustainability into any size business early on will pay off significantly even in the short term.

Entrepreneur Elliot Hoffman introduces REV, a company guiding businesses to sustainable practices that reach the bottom line and build a better world

SAN FRANCISCO – REV Co-founder and CEO, Elliot Hoffman, was a perfectly happy entrepreneur building the household brand name “Just Desserts” which he established in 1974, but his learnings and experience creating sustainable business practices proved too fruitful not to share. He realized that “businesses are the key to moving the world in a powerful, positive direction.” This is why he set out to build a movement to educate, share and empower this “new voice of business.”

Collaboration is Latest Trend in Sustainability

“Joining Forces: Collaboration and Leadership for Sustainability,” a new report by MIT Sloan Management Review, reveals 90 percent of CEOs surveyed in 2014 agree that collaboration is needed for sustainability success. The survey polled 2,587 executives from commercial enterprises in 113 countries.

California’s Water Reduction Mandate: Ways to Save

On April 1st, Governor Jerry Brown directed the State Water Resources Control Board to implement mandatory water reductions in cities and towns across California to reduce water usage by 25 percent.  If you don’t think this historically unprecedented event...

Why Sustainability Should Drive Business Innovation

Market forces compel businesses to innovate or die. But in recent years, sustainability has become an additional—and significant—factor behind successful product innovation. Increasingly, companies large and small see that sustainability provides a “lens” through...